Elevated Feed Content

Animations and Designs for the BR App

As Bleacher Report continues to establish itself as a leading voice in sports content and entertainment, the company set our sights on a new frontier for original content: The BR App.

The BR App allows users to directly engage with friends and followers in a number of new and exciting ways. One of the ways the app encouraged engagement was by combining branded animations and user polls. The designs and strategy were developed in the weeks leading up to NFL Kickoff and by week 1, our Who Ya Got Primetime design generated 500k+ views and 70k votes - a wonderful win for both the Design and App Programming teams.

The Who Ya Got - Prime Time designs would be used for the weekly Thursday, Sunday, and Monday Night match ups. The templates not only had to be fast, eye-catching, and engaging; they had to be easy to update from week-to-week.

You Be The Ref was used primarily in our College Football feeds and would often highlight a controversial call and would help drive engagement in the space between the play happening, and our programming team’s ability to acquire the highlight rights. The immediacy and eye-catching design allowed our team to begin engaging with the stream without wasting any time.

The Awards Template was also a design would require weekly updates to be made a team of ‘moments designers’ who do not necessarily a strong grasp of After Effects or Motion Graphics. My job was to find a way of building an easy-to-use template without compromising on the design itself or the animations.